Molecule 01 consists of Iso E Super, pure and singular. So, what makes Iso E Super so super? Iso E Super lends radiance to the wearer, giving a pheremonic-like effect, or, as some people put it, 'pulling power'.

Characterised by a hyper-modern cedarwood note with a velvety sensation, Iso E Super sticks close to the skin, magnifying the wearer's natural aroma.

Iso E Super is one of those scents that makes you want to nestle into it. It's comforting and cocooning, says Geza Schoen.

Molecule 01 has a marked intermittence. To the wearer, it seems to vanish and then re-appear. This is due to the way it sits with receptors in the olfactory system, only slowly releasing to make it easy for a new charge of the molecule on the receptors. Iso E Super does not exist in nature and was created in a laboratory at the IFF in 1973.

Molecule 01 is for the individual who might be a bit bored with fragrance and would prefer to radiate an aura. It's difficult to call a single aroma-chemical a fragrance - it's so much more personal, says Geza.

By dreaming up bold new futures, this hero product was created as the cosmic jus that would transfigure the idea of what a fragrance is and what it can be.

How to use:

Spritz onto your pulse points, such as wrists, neck, and behind your ears, as desired, and let it dry naturally.