Keith Mitnik believes that a closing argument is not going to change jurors’ minds, rather it’s an opportunity for you to galvanize those jurors who will fight on your client’s behalf during deliberation. He argues that there are three crucial steps to crafting an effective closing argument:

1. Pick out the most powerful pieces

2. Put those powerful points at your fingertips

3. Package those pieces for maximum impact

In this interview, Mitnik gives in-depth explanations, supported by anecdotes from past trials, on how to incorporate these steps in your practice and offers key strategies:

• How to organize key information
• Why it’s important to maintain a log and track claims
• How to approach the burden of proof
• How to wrap your point around the law
• Why analogies are an essential tool in closing arguments
• How to flip the defense’s analogies
• How to establish the righteousness of damages

And in a follow-up Q&A, Mitnik answers audience questions on a variety of topics, such as:

• How to present cases without economic damages
• What to do when you can’t ask for a specific settlement figure
• How to incorporate a discussion of the jury’s questions
• How to prepare closing arguments in different jurisdictions
• How you can make the experiment argument without violating the golden rule argument
• How to approach closing arguments for noneconomic damages
• How to apply these methods in a fraud case
• How to use visual aids during closing
• How to argue damages for a plaintiff who was impaired prior to the injury caused by the defendant
• How to handle small-town trials where jurors are connected to the corporation

Keith’s trial-honed methodology will help you craft and deliver a compelling closing argument that’s going to give jurors the tools they need to fight for your client.

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*This interview was originally offered to customers as part of our Trial Guides LIVE Fireside Chat series. The content has been remastered and edited for brevity and clarity.