About Eye Fix Eyeshadow

Description: Boyd's Eye Fix, formerly Renoir Eye Fix, is a must for every cosmetic bag.  Eye Fix creates the perfect canvas for eye shadow application. It prevents creasing and allows the true color of your shadow to pop, and ensures the shadow will last all day. 

Application: Use prior to applying shadow to keep your eye makeup sharp from day to night.

About the Brand: The legacy of Boyd’s is one of classic beauty and glamour. Situated on Madison Avenue and 61st Street in Manhattan, Boyd’s Cosmetics was the beauty destination for fabulous New York women of the 1960s, 70s, and 80s. 

Originally named 'Boyd’s Chemists' in the 1940s, the apothecary faced overwhelming competition when discount drug stores began to crop up in the '60s. That's when Carol Fader, Boyd's Vice President, and co-owner combined her keen imagination with her love of fashion, culture, and make-up to spark an avant-garde revolution in the cosmetics industry.