The defining scent of the fragrance collection is Bcbg Max Azria, a perfume by Max Azria that was first released in 2011. The major notes of this fragrance, which was created by Stephen Nilsen for Givaudan, are fruity, sweet, cherry, and powdery. This fragrance is perfect for spring and summer day wear because to its mild duration and sillage. It includes floral middle notes of rose, jasmine, violet, and lily-of-the-valley and fruity top notes of strawberry and cherry. The base notes are orris root, musk, and sandalwood. A pink stopper that resembles flower petals is attached to the pink bottle.