This pigment-preserving shampoo, formulated with our PRO ColorShield technology, protects hair color from fading. Plus, it helps smoothe and seal the cuticle for luminous, locked-in color. Live in vibrant color with amplified vibrance and shine that enhances the look of color-treated hair.

PRO ColorShield technology, designed with protective polymers, conditioning agents, and Vitamin E (a powerful antioxidant), forms a protective shield that helps lock in your color. Contains Kukui Seed Oil to help moisturize strands + add shine. Balances hair's pH to seal the cuticle to help protect color vibrancy.

Shampoo and Condition with cool water to help seal the cuticle. When styling color-treated hair, always protect it from heat. Apply Illuminated Color Leave-In Seal Light or Rich to damp hair after cleansing and conditioning, and before blow-drying for heat protection + instant moisture and color vibrancy.