Transform your business with 'Digital Business Transformation: How Established Companies Sustain Competitive Advantage,' a must-read for modern leaders. Written by Nigel Vaz, CEO of Publicis Sapient, this insightful book provides a tried-and-tested framework for navigating the complexities of digital transformation. Experience practical strategies and real-world examples as you learn how successful organizations have adapted to the digital landscape. This comprehensive resource equips you with key insights on how to decide whether to defend, differentiate, or disrupt your business model in response to emerging digital challenges. Discover how to enhance decision-making at all levels while integrating strategy, product development, user experience, engineering, and data analytics for optimal digital results. With 224 pages of expert advice, this book is essential for anyone looking to spearhead innovation and sustain a competitive edge in a rapidly changing environment. Fuel your digital revolution and ensure your organization can thrive in the 21st century. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9781119758679. Year: 2020. Publisher: John Wiley & Sons Inc (US).

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781119758679
Year: 2020
Publisher: John Wiley & Sons Inc (US)
Pages: 224


Description:


Fuel your business' transition into the digital age with this insightful and comprehensive resource


Digital Business Transformation: How Established Companies Sustain Competitive Advantage offers readers a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realize their digital potential.


Digital Business Transformation provides readers with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of:


How to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges

How to deconstruct decision-making throughout all levels of your organization

How to combine strategy, product, experience, engineering, and data to produce digital results



Perfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, Digital Business Transformation delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world.