Condition: BRAND NEW
ISBN: 9780231196109
Year: 2023
Publisher: Columbia University Press


Description:
Unlock the secrets to success in the rapidly evolving field of sports entrepreneurship with this essential guide by Christopher Mumford. In ‘Sports Entrepreneurship’, discover how innovative entrepreneurs are reshaping the sports industry beyond the billion-dollar behemoths of NFL, NBA, and MLB. This book dives deeply into emerging opportunities across data analytics, sports betting, eSports, youth sports, and fitness, offering a comprehensive outlook for aspiring entrepreneurs in the sports realm.

Mumford expertly navigates the landscape of new business ventures, spotlighting the high-growth areas ripe for start-ups. The book features exclusive interviews with industry trailblazers, including the mastermind behind a groundbreaking soccer analytics platform, a seasoned professional sports bettor, and a fantasy sports analytics founder. These insights provide invaluable knowledge for readers looking to carve their niche in the sports business world.

With practical, step-by-step methods, ‘Sports Entrepreneurship’ helps you transform concepts into viable enterprises. Learn how to define your interests and goals, identify lucrative opportunities, gather user feedback, and accelerate your business growth. Whether you’re a seasoned practitioner aiming for your next venture or a student studying sports management, this guide is your springboard into the exciting opportunities awaiting you in the sports industry. Your journey towards a successful sports business starts here!