Unlock the potential of your business with 'Customer Success,' a revolutionary guide that redefines customer management in the era of cloud computing. This essential read enables B2B vendors to adapt to the new business landscape, where customer expectations are higher than ever, and relationships are paramount. As businesses transition from traditional sales-focused methods to a customer-centric approach, this book offers invaluable insights on how to build a robust Customer Success strategy. Dive deep into understanding the evolution of customer roles from passive consumers to empowered advocates in the subscription economy. Learn how to structure your Customer Success organization effectively, tier your customers for optimal engagement, and develop playbooks that drive adoption, renewals, and upsell opportunities. With 256 pages of expert guidance, this resource is perfect for CEOs, customer success managers, and teams looking to harness the power of customer relationships for long-term success. Experience the Customer Success movement that’s reshaping B2B business models. Start transforming your approach to customer management today with this groundbreaking book published by John Wiley & Sons. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW | ISBN: 9781119167969 | Year: 2016 | Publisher: John Wiley & Sons Inc (US).

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781119167969
Year: 2016
Publisher: John Wiley & Sons Inc (US)
Pages: 256


Description:
Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses.Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. From the initial planning stages through execution, you'll have expert guidance to help you:


Understand the context that led to the start of the Customer Success movement

Build a Customer Success strategy proven by the most competitive companies in the world

Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks

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