Explore the captivating world of screen media history with this brand new book that meticulously examines the evolution of screen culture from the early 20th century to the present day. Authored by Richard Butsch, this comprehensive work integrates social, economic, and political narratives from diverse contexts—spanning the USA, Britain, France, Egypt, West Africa, India, and China. Discover how various cultures have shaped and reshaped their media landscapes, as well as how global forces have interconnected these developments. With accents on film, television, computers, and smartphones, the book reveals two significant trends: the rise and decline of American cultural dominance and the shared patterns among international audiences in their screen entertainment consumption.

Perfect for media scholars and enthusiasts alike, this engaging narrative invites readers to delve deeply into the comparative historical dynamics of screen media. Do not miss the chance to understand the historical underpinnings of screen culture and its implications on modern communication.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9780745653259. Year: 2019. Publisher: John Wiley & Sons (UK). Pages: 336.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9780745653259
Year: 2019
Publisher: John Wiley & Sons (UK)
Pages: 336


Description:


In this expansive historical synthesis, Richard Butsch integrates social, economic, and political history to offer a comprehensive and cohesive examination of screen media and screen culture globally “ from film and television to computers and smart phones “ as they have evolved through the twentieth and twenty-first centuries.


Drawing on an enormous trove of research on the USA, Britain, France, Egypt, West Africa, India, China, and other nations, Butsch tells the stories of how media have developed in these nations and what global forces linked them. He assesses the global ebb and flow of media hegemony and the cultural differences in audiences' use of media. Comparisons across time and space reveal two linked developments: the rise and fall of American cultural hegemony, and the consistency among audiences from different countries in the way they incorporate screen entertainments into their own cultures.


Screen Culture offers a masterful, integrated global history that invites media scholars to see this landscape in a new light. Deeply engaging, the book is also suitable for students and interested general readers.