This isn’t just a tee. It’s a message.

Series 7 closes the loop on a founder-led campaign that merges pop culture with present-day tension. The design features the iconic monkey character in full editorial clarity, red headphones on, blue jumpsuit crisp, ICE cup in hand. Every detail is intentional: the crushed ice, the billboard backdrop, the silence.

Details:

• Premium 100% Airlume combed and ring‑spun cotton
• Front graphic
  
• Classic crew neck
• Side‑seamed construction
• Shoulder taping for durability
  
• Fit: Signature Cornelius Hardy silhouette. Clean, confident, founder-coded

Packaging:

• Folded with branded tissue wrap
• ICE Vault story card included
  

Why It Matters: Series 7 isn’t loud, it’s layered. It’s commentary. It’s storytelling. It’s art.
And sometimes, art is life.